Knowledge about place-based wellbeing is currently derived from a combination of self-reported data from surveys and qualitative studies, economic, and space/service provision data. Local governments hold substantial behavioural data on their servers – council tax records, closed-circuit television feeds, noise complaints, library membership, etc – but this information is not currently used to analyse and develop new policies focused on wellbeing. This information is more objective than self-reported data, and it also carries a variety of ethical concerns.
This project explores whether government agencies can use behavioural data – administrative and other data that records the activities and acts of community members – to gain additional insight into place-based community wellbeing.
The project is led by Professor Lasana Harris, Senior Lecturer at the UCL Department of Experimental Psychology, and is funded by the Nuffield Foundation and part of the Understanding Communities Fund.
Dr Saffron Woodcraft, Executive Lead at PROCOL UK at the Institute for Global Prosperity, co-leads on the first stage of the research.